http://www.musicworksforyou.com To what extent does background music have a positive role to play helping businesses enjoy the most of the sales season? Research published on http://www.musicworksforyou.com shows that 84% of shoppers say they like shops that play in-store music and, of that percentage, 23% claim they would be prepared to pay 5% more for goods if music was being played. This is great news as it demonstrates that creating a good atmosphere can justify higher prices. Playing in-store music in high street stores can impact shopper behaviour. Of those that like to hear in-store music, 45% say they were more likely to recommend a store that plays music they like to their friends and family. Furthermore, 55% say they are more likely to keep going back to a store that plays music they like. Find out more about the commercial value of background music here: http://www.musicworksforyou.com
In-store Music: Background Noise or Sales Generator? - YouTube |
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| Music | Upload TimePublished on 4 Jan 2010 |
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